PPMA Circular No. 032/2016
March 24, 2016
To: All Member Companies of PPMA
Subject: PPMA 2ND PHARMA SUMMIT 2016, PRE-CONFERENCE WORKSHOP IN KARACHI by PROF. MARCEL CORSTJENS.
Further to our email of March 11th, it is my pleasure to announce Second Pharma Summit Pre-Workshop by Prof. Marcel Corstjens being held in Karachi on 2nd May, 2016.
Prof. Marcel is The Unilever Chaired Professor of Marketing at INSEAD. He is the creator and director of their Storewars program for senior executives in the consumer goods industries.
He has authored a number of pedagogical computer simulations and decision support systems (most recently, Allocator and phValue). His best known simulations are ‘Stratpharm’, and ‘Elexir’ for the Pharmaceutical industry, accompanied by a book on Marketing Strategy in the Pharmaceutical Industry, and ‘StorEwars’, specifically designed for the FMCG industry.
Marcel’s consulting activities focus on marketing strategy in the pharma and the FMCG industries. His detailed profile can be accessed at:
This opportunity is not to be missed.
For registration and details please write on at : email@example.com
or call PPMA: 0321-8747595, 021-35395748 & 051-4435103